Personal branding is how we market ourselves to others. It’s not about being someone other than who you are, it’s a mechanism by which you can leverage your authentic self. Personal branding is relevant when attending an interview, delivering a presentation, and is also important from a career development perspective, and of course if you run your own business. This week I look at factors that impact our brand, how it ties in with the customer service theory of ‘moments of truth’ and I also share reflection questions that will help you take ownership of your personal brand.