James is much more than a coach or trainer. He’s your personal guide to unleash the power of self-awareness while driving you through the most unexplored place of your life: yourself. James will help you to nurture a sense of gratitude for your life, accept what you cannot change, create new horizons and see your life from different angles. A “killer application”, “a must have app” for your life and your business.

D. Recalcati
Area IT Manager, Microsoft

Working with James was like working with my better, rigorous conscience. It was his ability to think clearly, and address issues in a step-by-step approach that allowed the impasses in my business life to disappear. I made progress by dint of this tenacity, leaving each of our sessions feeling good about the prospect of achieving realistic goals. In summary, it was a great personal and professional exercise which has been rewarding and worthwhile.

Founder & Managing Director
Marketing Company, Dublin

The time that I spend with James was very helpful. It has made me more structured in my approach to work. This has enabled me to be more relaxed, confident and enjoy work. I feel now I am much more of an asset to the company and contribute to the growth of the companies sales.I am now in a position to make more money which is why I am in sales.

R. McConnell
Sales Consultant, Friends First

I found the 3 day Train The Trainer course excellent in all aspects. James has changed the way I look at training. He passed on so many tools and tips to us that will really help. The course was such a pleasure to attend.

L Browne
Aer Lingus

The Interview Skills Coaching session gave me an amazing gift, the permission to just be myself. It was really powerful. Without all the clutter of insecurity and panic in my head, I could see everything really clearly.

L Parsons

This (Train the Trainer) programme was one of the best courses I’ve attended in the last few years. Course content was excellent and much learning was achieved. James Sweetman was extremely professional and delivered the course in a very enjoyable and participative way. I learned alot which I will use going forward.

Pat Hall
Dublin Airport Authority

James Sweetman delivered a number of workshops at the National College of Ireland. The feedback was overwhelmingly positive. ‘Increase awareness and focus’, ‘enhanced motivation’ and a ‘willingness to take action’ were some of the comments shared by attendees. James’ style of delivery encourages participation and creates a cohesive and relaxed environment in which to learn. The experience was best described by one student as ‘thought provoking, powerful and memorable’.

Stephen Kennedy
Student Services Office, National College of Ireland

Having found myself in need of clarity about my career, I picked up the phone and arranged a session with James. He provided me with some great practical knowledge to take forward with me. I have since got real clarity on my career and personal direction. To anyone in need of some practical help, James’ coaching sessions are a true help and you will benefit anyone both personally and professionally.

K O’Byrne

After only three sessions, I began to develop a deeper belief in my own inner ability to achieve my ambitions. The sessions provided me with clear objectives. Analysing my strengths and weaknesses, realising what was stopping me from achieving more, I developed strategies to turn these apparent weaknesses into signals for me to believe in myself even more. Establishing clear goals and writing down my goals, helped focus my mind on realistic targets for the future. The energy I wasted on worrying is now spent on ‘doing’. The techniques used to develop my confidence, were not only beneficial, but also great fun.

David Creevy
Classical Guitarist

The Professional Effectiveness course was one of the best days I have ever spent on a course. It was helpful from a work point of view and it was also a wake up call as regards self-awareness and self-improvement.

E Preston
KPMG

I love working with James. Always well-prepared for the individual, group or audience, he is focused and wholly present. He is generous and kind. Simply put: James is a professional and a gentleman. His recent talks on ‘Professional and Personal Effectiveness’ and ‘Making a Positive Impact in the working environment’ were incredibly valuable to the students, adding to their self-confidence and sense of excitement about their first day of work in a new, international setting.

T. Gilien
Boston College