This week, I’m exploring the synergy between two related business topics – personal or leadership branding and moments of truth. If you think about your leadership brand as the mechanism through which you market yourself to others, moments of truth are those instances when customers or colleagues form an impression of you, for good or for bad. I’ll take you through the steps that will help you to create your brand blueprint. A critical moment of truth is when a client or colleague hears that you value them, I explore this and the other moments of truth that build trust and generate loyalty.
September is the new January for goal-setting
I’ve always loved the idea of starting afresh at this time of year. It must be the residue of that back to school mindset. However, rather than the term ‘goal-setting,’ I tend to use ‘intention setting’, ‘commitments’, and ‘promises’, richer, more meaningful words.
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