Personal branding is how we market ourselves to others. It’s not about being someone other than who you are, it’s a mechanism by which you can leverage your authentic self. Personal branding is relevant when attending an interview, delivering a presentation, and is also important from a career development perspective, and of course if you run your own business. This week I look at factors that impact our brand, how it ties in with the customer service theory of ‘moments of truth’ and I also share reflection questions that will help you take ownership of your personal brand.
September is the new January for goal-setting
I’ve always loved the idea of starting afresh at this time of year. It must be the residue of that back to school mindset. However, rather than the term ‘goal-setting,’ I tend to use ‘intention setting’, ‘commitments’, and ‘promises’, richer, more meaningful words.
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