JAMES SWEETMAN

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Email Marketing – lessons learned

Email Marketing – lessons learned

Having published an online newsletter every month for 17 years, I’ve learned a thing or two about email marketing. If you are pondering using an ezine or blog to connect with your database, let me share some lessons I’ve learned from publishing 200 editions of my...

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Next Steps 200th Edition

Next Steps 200th Edition

  I find it hard to believe that the first edition of my monthly community ezine ‘Next Steps’ was published back in January 2005. Some early hardcopy editions (which can be seen in the above photo) go back to May 2004. Two hundred months later it’s still going...

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Self-care is not just pampering

Self-care is not just pampering

  We might think that self-care is bubble baths, scented candles, spa days, and skincare, but self-care is not just pampering, or an excuse to shop. Self-love is accepting yourself for all that you are, and self-care is finding a way to be gentle with your...

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Inspiration and perspiration

Inspiration and perspiration

It was the late Wayne Dyer who said, ‘motivation is when you get hold of an idea, inspiration is when an idea gets hold of you.’ Whilst motivation compels us with a carrot or a stick, inspiration propels us into action. We’ve all had times when we feel we could do...

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Strategies for overcoming Imposter Syndrome

Strategies for overcoming Imposter Syndrome

We’ve all experienced that sense of not being good enough. We fear the negative judgment of others and dread being ‘found out.’ In the first part of this article, I looked at the deep-seated limiting beliefs that fuel imposter syndrome. In this final part, I’m sharing...

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Enlightened Leadership

Enlightened Leadership

In the past, leadership was about expertise and execution. An unacknowledged but frequently present third ‘E’ was ego. Today, empathy has become the third leg of the effective leadership platform. Why? Because the qualities we seek in a modern workforce, resilience,...

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What does balance feel like to me?

What does balance feel like to me?

In the first two articles in my series on Work Life Balance (‘Redefining Work Life Balance’ & ‘Juggling Commitments’  I explored how the term work life balance has become outdated. What’s the point in having work and personal life balanced, if the quality of both...

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Imposter Syndrome

Imposter Syndrome

Imposter syndrome, that sense of not being good enough and the fear of being ‘found out,’ is something we can all relate to. I believe that imposter syndrome is part of our human make-up, it’s in our DNA, we can’t remove it, but we can learn to diminish it, so it...

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